5 Must-Have Tools For SaaS Startups in 2021

Parul Saxena

Parul Saxena

Senior editor

Parul Saxena

Chief editor

Last updated: April 9, 2021

There is no denying the fact that we’ve more access to SaaS tools and business apps today than ever before. 

The compounding growth of the SaaS sector over the past few years explains the popularity of these tools. Small and medium businesses, in particular, have witnessed the cost, usability, and security benefits, which also explains their significant contributions towards the growth of this particular sector. 

SaaS Startup

According to the Paypal co-founder, Peter Thiel, “Customers won’t care about any particular technology unless it solves a particular problem in a superior way.”

SaaS products serve the purpose right by eliminating the need of purchasing and integrating expensive software or applications by offering products that can be easily accessed through the cloud or internet. 

Top 5 Tools for SaaS Startups in 2021

A survey by BetterCloud said, “38% of the organizations reported they were entirely running on SaaS applications already.” 

If you’re a start-up owner, you realize the importance of figuring out cost-effective ways to take care of your daily IT and other requirements. 

Looking for SaaS Management Software? Check out SoftwareSuggest’s list of the best saas management software solutions.

SaaS products come in handy for most small and medium businesses in the way they function on a regular basis. Besides enhancing productivity levels, these applications enable operational efficiency thereby allowing the organizations to solely focus on their growth. 

Flexible user or subscription-based pricing, high levels of scalability and flexibility, continuous enhancements, quick upgrades, and compatibility with a wide range of systems are some of the other benefits offered by SaaS applications. 

To make an informed decision about which applications will be a great help for the smooth functioning of your start-up, here are some of the top picks that you may want to consider for your Saas business: 

1. Document 360 – Knowledge Management 

As Atlassian puts it: “A knowledge base is a self-serve online library of information about a product, service, department, or topic.”

Document 360 serves the purpose of creating a self-help knowledge base for your SaaS business that can be accessed both privately and publicly by your employees and customers alike. With this knowledge management software, you can easily scale up your customer support without having to invest heavily in a separate application. 

With Document 360, you can easily import content from external knowledge bases and systems, such as Zendesk, Freshdesk, Crisp, Readme, etc. This SaaS product comes with a simple and clean interface. The pricing starts from $59 per month and it also offers a free trial version. 

2. Osano – Data Security 

Every business, whether it is your SaaS startup or a big enterprise, goes through the hassle of understanding how data is stored and shared. Here is where Osano comes into the scene as it touts itself as the world’s leading and most trusted data privacy software platform. 

Osano is driven by the mission of making data protection simple for individuals and businesses alike. Backed by an expert team of attorneys, business leaders, and technologists who are extremely passionate about data privacy, Osano offers a suite of tools that will help you protect your data. If you’re curious, you may want to check their website to know more about Osano’s CCPA vs GDPR guide

Osano comes with four plans – Developer, Business, Business+, Enterprise. You get a choice to try Osano for 30 days free of cost. 

3. Trello – Project Management

Trello is the ultimate collaboration tool that would help you manage your projects and reach enhanced productivity peaks. From setting up meetings to events and goal setting, the intuitive features of this application allow you to create a customized workflow and take it to successful completion. You can choose from the multiple views and then create cards for every task to manage, track, and share every detail with the team. 

Trello comes with in-built automation features so that you can focus on the tasks that matter the most while the robots handle the automation bit. Further, you can integrate different apps into the Trello workflow and also add power-ups that enable you to finetune one specific need. 

Trello comes in three versions – Free, Business Class, and Enterprise. You can compare the plans and choose the one that best addresses your needs. 

4. Maze – User Testing 

According to Usability.gov, the primary objective of user testing is to “identify any usability problems, collect qualitative and quantitative data and determine the participant’s satisfaction with the product.” 

User testing is very important before you roll out your SaaS product to the market. For a SaaS application to work, it really needs to meet the requirements of the target users. You’ll be rolling out small updates, fixing bugs, enhancing the user experience as you go along. And you’ll of course want to stay ahead of the competition by making sure it’s not a faulty product. 

Trusted by more than 40,000 brands, Maze touts itself as one of the most unique online usability tools that will make sure your user testing experience is as smooth as ever. Their rapid testing platform will help you gather actionable insights within a few hours and they offer enterprise-level security that scales with you. 

5. Zoom – Staying Connected

As a SaaS start-up, you’ll need to communicate or connect with your team on a daily basis. The Zoom application will help you connect with anyone across the world, communicate your ideas, and get more done together. 

Zoom is trusted by millions of organizations, small ventures, and individuals and touts itself as the world’s top “marketplace for immersive experiences”. From audio and HD video collaboration to enterprise cloud phone systems, fully-featured and easy-to-use engaging webinars, a marketplace with integrations and bots to use with Zoom, this power-packed application offers you everything that takes workplace communication to another level. 


These are our top picks for SaaS Startups in 2021. If your business is still waiting to join the SaaS bandwagon, you’re likely to lag behind your competition. Nevertheless, it’s not too late, take your picks and jumpstart your SaaS business right now. 

Let us know in the Comments section below which tool has greatly benefited your SaaS startup.

Parul Saxena
Parul Saxena is a writer and editor with experience in various genres of writing in various industries. A content creator who loves to write on the latest technologies and their impact on businesses and everyday life.

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