A marketing buzzword – ‘Content is King’ is becoming more and more relevant. Businesses are looking for strategies, which they may also call a roadmap with interesting content to keep their business moving forward. A good marketing strategy is absolutely necessary to raise the interest of a large section of the audience. So, it’s of no surprise that big content marketers want the best content strategy possible.
While the focus is on creating quality content to bring out some powerful insights that include a story to connect with the audience.
Why is Content Marketing Strategy important?
The brands worldwide are looking for some creative ways to spread awareness and convey their message. And content is one of the effective ways to reach “consumers’ heart and soul”. By utilizing quality content, your brand can break through all the noise in digital marketing.
“If a story is not about the hearer, he will not listen. And here I make a rule—a great and interesting story is about everyone or it will not last.” ― John Steinbeck.
The most successful brands delve into how a strategic content can help build high-quality marketing results to improve sales conversion. So, to keep your business ahead of the curve, your content marketing team need to invest in these seven tools to boost success in content marketing strategy.
There are a plethora of tools used by businesses depending on their needs. The following content marketing tools will improve your content engagement and also how you collaborate, distribute, create visual content and ut reports to make sure every campaign is a success.
Content Marketing Scaling Tools
It can be a big challenge for marketers to pace up with the changes in the marketing field. And ProofHub serves the purpose. ProofHub can be the best friend to collaborate and organize all your social media marketing data. It is a cloud-based tool with powerful features like tasks, online discussions, timer, notes, files, etc., to plan your content delivery rather than running around to gather data.
- ProofHub empowers marketing teams to plan their efforts using Online discussions.
- There are Gantt charts as well that help you plan the campaigns at each step and keep an eye on how the work is progressing.
ProofHub helps marketing teams to shed a lot of weight off their shoulders. You can start by signing up for ProofHub.
2. CoSchedule for organization
With your team size grows, there will be more content to manage. CoSchedule coordinates the publication of your content by keeping every note, file for every task in one place.
CoSchedule will help you:
- Plan your marketing projects before time
- Give you a view of work in progress
- Keep all your projects organized
Once your content is complete, CoSchedule publishes it to your blog and social networks at the appointed time.
A grammatical mistake or typo can hold you back from leaving a good impression when you are writing content for your brand. Grammarly is a freemium tool to identify the issues in your writing so you can check the grammar of your content.
Grammarly Premium version includes elements such as:
- Advanced checks for punctuation, grammar, context, and sentence structure
- Suggestions to improve vocabulary
- Genre- (and format-) specific writing checks
- A built-in plagiarism detector
The free version of the tool takes the form of a Chrome browser extension.
Grammarly’s free version is pretty basic, while premium is probably the best grammar and writing style checker on the market. It’s totally worth buying and you can get it with a discount here
4. Title Capitalization
At times it can be confounding to figure out which words to capitalize in your headline. This is important to keep your website look professional.
Title Capitalization will capitalize the words in your headlines according to these categories:
- Capitalize words with four or more letters (AP style)
- Capitalize words with five or more letters
- Do not capitalize words based on length (Chicago Manual of Style)
This is an easy and effective way of putting the title on your site and not worry about your first branding impression.
Content Idea Sources
BuzzSumo a great way to help improve your content marketing strategy by researching your competitors. When you understand what’s working well on your side, will improve content intelligence. Know what are your competitors are creating and sharing and what you can do to improve your strategy. Find out which types of content (e.g., blog posts, videos, etc.) are resonating well with your audience and what’s trending on social media.
It gives a free 7-day trial.
As a content marketer, you may need an easy solution to store all your research in one place Feedly has several uses for content marketing strategy. Collect all your content and add them to your feed in Feedly.
Feedly can be used for the following reasons:
- To keep informed of the latest news in your industry
- Search for the right keywords to find great blogs for news content
- Get inspiration for your own content marketing strategy
- Find useful posts to share with your social media following
- Organize your newsfeed according to your preference
Content Marketing Blogs
HubSpot has a vast knowledge base around the best practices of content marketing strategy. A high performing content marketing team uses HubSpot to build a foundation for their content marketing plan.
How HubSpot helps content marketing team:
- Create personalized landing pages, emails, web pages
- Monitoring and creating effective blog posts
- Distribute content via social media
- The content creator and editor
- Bring content and SEO together
HubSpot is perhaps the gold standard of inbound-marketing platforms.
In a smart online content marketing strategy, success depends on effective content marketing. To build a loyal audience for your business, Copyblogger does a great job. You will learn how to write compelling content and read about several topics on the blog as well.
Content Marketing Analytics Tool
Is your daily posted content moving the needle? How much traffic are you getting and how well that traffic converts? Google Analytics provides reports to measure your website’s social media traffic and gain insight into which content your users are engaging with the most.
With Google Analytics, you can:
- Find out your most popular web pages and shared blog posts
- Spot the type of content users are looking for on your website
- See the clickable page elements
- Find where you are getting the most traffic
Find out the performance of your content marketing and help your content marketing strategy significantly.
10. ShareThis for Virality
Producing good quality content can take a lot of work. All of this comes to naught if you don’t make it easy for your visitors to share this with their friends and family.
But slapping a Facebook Share button is not going to cut it. Not everyone is on Facebook and visitors do not want to share all the content they enjoyed with their friends and family. Identifying the right platforms to promote your content is thus critical.
ShareThis can help you easily customize the platforms that you want visitors to share your content on.
For example, a tech or startup heavy content can find greater virality on HackerNews while an article on a very niche topic can be submitted to a relevant subreddit on Reddit. A service like ShareThis can make this job easy for your business.
Over to you
Which content marketing tools have your business found the most effective?
Using the right tools is the perfect way to execute a solid plan to engage the audience and build influence. The tools listed above can help refine your approach to effective marketing and help your words stand out.
If you are committed to writing content that will reach the people it needs to, you need to utilize the above tools. Start building your content to leave a tangible impact on your brand audience and constantly improve your content marketing efforts.