2020 is right around the corner, which marks that time of year when you have to wrap up your marketing efforts and evaluate what to carry onto the following year and what to bury once and for all. While you may have read several blogs, watched YouTube channels, and listened to podcasts by your favorite marketers, you need to know what’s really going to happen in 2020. The next year is bound to be full of exciting trends that will impact the way you do marketing. If you don’t want to lag behind the competition, don’t ignore these digital marketing trends.
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Top Digital Marketing Trends In 2020
1. Voice Search Will Dominate
ComScore says that in 2020, 50% of all searches will be voice search. This shouldn’t be surprising since everybody seems to be talking about it for the last couple of years. The thing is, you should start optimizing for voice search not necessarily for revenue, but for lead generation. New solutions are coming up that help you capitalize on this trend, even ones that allow prospective customers to buy from your site directly using voice search. You may want to rethink your approach to keyword research and start incorporating voice into your overall strategy.
2. Look For Alternative Communication Channels
Email marketing has been a steady source of targeted traffic for many marketers over the past couple of decades. While it’s far from dead, email marketing may not be the best way to reach out to your audience in 2020. One alternative you shouldn’t overlook is chatbots, which experts believe will take off drastically. Most chatbots work with Facebook Messenger, but developers are working to integrate their solutions with Instagram and WhatsApp.
3. Branding Will Be More Critical Than Ever
You may have tried all sorts of digital marketing services in an attempt to get an edge over the competition, but if there’s only one thing you can invest in, it should be branding. This 2020, you’ll definitely want to build a strong brand because it makes everything else much easier. Just think of the biggest names across different industries, such as Nike, Tesla, or even the Kardashians. It seems as if they find success regardless of how unique or peculiar their marketing technique is. Whether you’re new to the scene or a time-tested veteran, it’s never a bad idea to keep building your brand.
4. Automation Is The Name Of The Game
Just a few years ago, only companies with deep pockets could afford to automate their many marketing processes. Today, however, you get to play on an even playing field. You don’t have to invest a lot of money to leverage AI and use automation to increase the efficiency of your marketing efforts. From financing companies that lend you cash to software solutions that automate your SEO, you’ll find different ways to take advantage of AI. Keep in mind that it’s only a matter of time before everyone else starts using it, and you definitely wouldn’t want to be the last.