A PR agency is responsible for telling a story about your brand in a unique way possible.
Many businesses – both newbies and existing players in the market — see PR as an extra expense that can/should be avoided.
But despite this prevalent misconception, building your PR can prove to be highly beneficial. It is crucial to develop your unique brand identity in the market to attract your audience’s attention.
According to Statista, it is estimated that the global PR market value will exceed 93 billion US dollars, at a CAGR of 9.9 percent. It was valued at 63.8 billion US dollars in 2018.
PR agencies are an indispensable part of every business.
If you are looking for top PR agencies in India, look no further. This article discusses the best PR agencies that you can consider hiring.
List of Top PR Firms & Agencies in India
1. Genesis Burson-Marsteller
CEO: Prema Sagar
Offer services: Public relations, public affairs, and business divisions
Clients served: Dolby Technologies India, Cargill, Pitney Bowes Business Insight, Newby India and more
Founded year: 1992
Genesis Burson is considered one of the leading global PR agencies, having a strong presence for more than 25 years. They work on a global level across 110 countries.
They leverage the global expertise and experience to help build a targeted, successful campaign. Their goal is to help clients with strategic thinking and program execution across a full range of services, including reputation and crisis management, public affairs, and digital strategies.
Genesis Burson-Marsteller has set excellent benchmarks with their amazing creativity and imagination.
2. Adfactors PR
CEO: Madan Bahal
Offer services: Corporate reputation, crisis management, public affairs, frontier technology, media relations, and more
Clients served: State Bank of India, ICICI Bank, Bombay Stock Exchange, Vodafone India, Cairn India, Larsen and Toubro (L&T) and more
Founded year: 1997
Adfactors PR is the fastest growing and most-awarded PR conglomerates. They are a multi-specialist firm that offers a full gamut of public relations service.
Till now, they have served more than 300 clients over 40 cities in India. Their client base is spread over a vast range of sectors, including largest corporations, conglomerates, financial institutions, young start-ups and unicorns, and governments.
This PR agency in India has managed to bag many awards, such as Asia-Pacific Corporate-PA Consultancy of the Year in 2018, followed by Asia-Pac Financial Consultancy of the Year’ in 2015 and 2013, and Global Financial Agency in 2015, amongst others.
3. Waggener Edstrom
CEO: Melissa Waggener Zorkin
Offer services: Brand purpose, product campaigns, crisis and issue management, corporate communications, and more
Clients served: Allrecipes, Boehringer Ingelheim, VSP, Zoom+ and more
Founded year: 1983
Waggener Edstrom is rightfully one of the best PR agencies that believe in the power of communications. They help build a strong story around your brand to move audiences to take positive action.
On a global level, they are a team of 1000 PR experts, involving social media experts, data scientists, and strategists. They have a strong understanding of the technology, health, and consumer sectors.
Waggener Edstrom aims to help you build a reputation and drive some real business results.
Looking for Public Relations Companies? Check out SoftwareSuggest’s list of the top public relations companies.
4. Weber Shandwick
CEO: Valerie Pinto
Offer services: Business marketing, corporate, crisis and issues management, consumer marketing, digital communications, media training, and more
Clients served: Qualcomm, Novartis, General Motors, ExxonMobil, Genentech, ExxonMobil and more
Founded year: 2001
Weber Shandwick is a 20-year-old PR agency, aiming to deliver deeper engagement and enduring results for clients.
They have a smart and consistent way of storytelling and building great PR communication with the customers. With almost two decades of experience, they are data-driven and culturally-informed to deal with the ever-evolving business landscapes.
They have offices across six continents, providing both local expertise and global reach as per the client’s requirement.
CEO: Rakesh Thukral
Offer services: Public affairs, media research and analysis, employee engagement, and creative
Clients served: PayPal, Hewlett-Packard, Adobe, ConAgra and more
Founded year: 1952
Edelman is one of the leading communication agencies that has helped the world’s largest and emerging organizations. They have a full-fledged team of 300 professionals carrying expertise in different areas.
They offer clients a truly integrated network and global approach to build a brilliant and robust reputation for the brand. Their diversified team has in-depth knowledge of cultures and issues that can have an impact.
They have been rewarded South Asia PR Agency of the year – India by Campaign Asia Pacific for 2012, 2013, 2015 and 2017.
6. MSLGroup India
CEO: Amit Misra
Offer services: Consumer marketing, policy and regulatory communications, financial communications, digital and social media, and more
Clients served: Motors, Changi Airport Group, Monster Energy Drink, Videocon D2H, Sobha Developers, and more
Founded year: 1989
MSL is one of the top PR agencies in India that have made global expansion recently. They provide strategic counselling and creative thinking for building the brand. They develop and help execute effective campaigns that can drive sales and promotion.
Their strength lies in engaging multiple perspectives and holistic thinking to build influence and deliver impact.
The firm has many awards — 2019 South Asia Consultancy of Year by PRWeek and Large Agency of the Year by Kaleido Awards (The Economic Times), amongst others.
7. Perfect Relations
CEO: Dilip Cherian
Offer services: Advisory and consulting services, investor relations, seminars and conferences, digital and social media networking, and more
Clients served: Nokia, Bharti Airtel Ltd, Honda Motor Co, and more
Founded year: 1992
Perfect Relation is an image management and communication firm with a deep understanding of South Asia’s market — its preferences and needs.
They have served a wide range of clients — a multi-national corporate giant, a start-up, an upcoming cultural icon, a visiting sports team, or a pan-South Asia concept campaign. After understanding the brand’s requirements, they create unique strategies around it.
They have company-owned offices in 14 major cities of India, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, and Hyderabad.
8. GroupM India
CEO: Prasanth Kumar
Offer services: Client services, media strategy, data science, media investment, & technology development
Clients served: Mindshare, MediaCom, Wavemaker, Essence, m/SIX, Xaxis, Motion Content Group and more
Founded year: 2003
GroupM is a data-centric digital marketing service provider, having six agencies in total. Their main headquarter is located in New York City, with 400 offices located worldwide, including India.
The main advantage of working with GroupM India is that they give their clients exposure to global operations and local expertise. They provide advertising and media services in various domains, such as social media marketing, sponsorships, sports marketing, consumer research, and more.
By investing in technology, GroupM India aims to shape the future in favor of its clients. Some of their popular client lists are Levi’s, Hero, Indian Oil, Tata, and more.
9. Madison Communications
CEO: Vanita Keshwani
Offer services: Business analytics, advertising, PR and entertainment, media, mobile, and more
Clients served: AIRTEL, GODREJ, ITC, KRAFT FOODS, MARICO, CHEVROLET and more
Founded year: 1988
Madison World is India’s largest home-grown diversified communication group with over 24 units across 11 specialized functions. Some of their top clients are Uber. Raymond, Indiabulls, Snapdeal, and more.
As a communication agency, they use insights, expertise, creativity, experience, and business sense to increase their client’s profits. Madison Communication is one of the best PR agencies in India that continually challenges the existing thought process and develops new radical ways to lead.
Their 31-year-old journey began with Godrej & Nelco accounts.
10. Leo Burnett
CEO: Dheeraj Sinha
Offer services: Brand consultancy, communication, direct, social, digital, mobile, eCommerce, retail, and shopper marketing.
Clients served: Amazon, Colors, Wipro, Emami, lingerie brand Amante, ITC Foods, Jyothy Laboratories and more
Founded year: 1992
Leo Burnett is a multi-disciplinary solutions company that believes in having a purpose while designing a marketing campaign. Some of their top clients are Amazon India, HDFC Bank, and OLX.in, amongst others.
Their primary focus is on integration and specialization that makes them unique in the market. They have served clients from a vast range of sectors, including FMCG, Insurance service providers, petroleum leaders, and more.
This PR agency in India is powered by its HumanKind operating system that brings together data, creativity, and technology to drive success for clients.
11. Ogilvy PR
CEO: Kunal Jeswani
Offer services: Brand strategy, advertising, customer engagement and commerce, digital transformation, PR and influence, and partnerships
Clients served: NASCAR, Philips, Coke Zero, IKEA, UPS, Nationwide and Tiffany & Co and more
Founded year: 1928
Ogilvy PR first opened up its office in New York. Since then, they have branched out their operation across 131 offices in 83 countries.
Ogilvy India is one of India’s largest and most awarded communication agencies that aim to help their clients businesses grow. They use an integrated approach and assess the needs of the brand before designing their campaign.
They are well-known for producing iconic, culture-changing marketing campaigns since its inception.
12. Ketchum Sampark
CEO: Girish Huria
Offer services: Employee communications, issues and crisis management, public affairs and digital
Clients served: Earnest Towers Pvt. Ltd., Indian Metals & Ferro Alloys Limited (IMFA), Netmeds Marketplace Limited and more
Founded year: 1994
Ketchum Sampark is a part of Ketchum Inc., a leading global communications firm with operations in more than 70 countries across six continents. They are one of the most trusted communication and digital consultancies in India.
With a proven track of 25 years, they have consistently appeared in the top 10 consultancies in India. They have served clients across various domains, including technology, corporate, healthcare, and finance.
They tend to have a thorough understanding of commercial, political, and media characteristics of the Indian market.
PR agencies not only build your brand’s reputation but also help you in managing any business crisis.
Their primary role is to help businesses with brand communication and campaigns.
So, are you ready to hire them? If you think we missed out names that should have been on the list, feel free to reach out to us.