Top SaaS and Tech Events to Attend in 2020


Aniruddh Parmar

Senior editor

Parul Saxena

Chief editor

Last updated: March 30, 2021

The dynamic of the business environment is continually changing. Besides, the software industry is one of the most intriguing ones in terms of constant development and innovations.

To keep up with the latest trend in the software industry, it’s nice to attend some of the SaaS and Tech events happening all around the world. We have compiled a comprehensive list of the top 20 SaaS events for you to check out. The article gives you a brief idea about what you can expect from each event.

Shall we begin? 


1. Microsoft Ignite The Tour

When: Starting from Jan 8

Where: Spreading over different countries

Microsoft Ignite The Tour 2020

Why Should You Attend?

Microsoft Ignite primarily focuses on the latest in cloud technologies and developer tools. You will find exceptional speakers who will deliver actionable strategies for your business. You will find new ways to modernize your workloads by migrating to the cloud, explore innovative client development techniques, and more.

It’s a great opportunity to meet and connect with industry experts. You will get industry insights, hands-on learning, and direct access to product experts all in one place. The conference will hold 100+ deep-dive sessions and workshops and invite over 350+ experts.

Cost of Entry: N/A

2. Cisco Live (Barcelona)

When: Jan 27 – 31

Where: Barcelona, Spain

Cisco Live EMEA 2020 - Barcelona

Why Should You Attend?

Cisco Live is the tech event where you get to personally meet the top executives in the field of digital transformation. You will get an opportunity to acquire skills and knowledge on the current technologies and how it will transform the economy. Besides, you can connect with Cisco Engineers and Cisco CX Global Center service experts to discuss your unique technical or business-related challenges.

It’s your chance to transform your outlook, career, and potential by learning directly from Cisco’s best.

Cost of Entry: EUR 2,200 to EUR 700 + VAT


3. DefExpo 2020

When: February 5

Where: Vrindavan Yojna Sector 15, Lucknow, Uttar Pradesh, India


Why Should You Attend?

The upcoming DefExpo is going to be a one-of-its-kind event that will showcase new and future defense technology. Over 1000 companies from nearly 70 countries will take part in the largest DefExpo. It will cover the entire spectrum of defense, aerospace, and security interests. It aims to bring leading technologies in the defense sector under one roof. Whether you are a government organization, private manufacturer, or a start-up, it will provide you with ample opportunities to expand your network. 

Cost of Entry: N/A

4. Startup Grind

When: February 11 – 12

Where: Silicon Valley, California

startup grind

Why Should You Attend?

Startup Grind is an initiative by Google to bring together entrepreneurs from all over the world under one roof. More than 10,000 people will meet at Silicon Valley for two days continuous flow of startup education and invaluable networking. It will have 1000+ sessions spread over ten stages. You will be elated to look at the list of its featured speakers. Some of them are Aileen Lee fro Cowboy Venture, Jennifer Hyman from Rent the Runway, Justin Kan from Atrium, Jay Williams from ESPN, and more. 

Cost of Entry: $455 – $755

5. Digital: Relaunch Conference

When: February 11 – 12

Where: Berlin, Germany

digital conference

Why Should You Attend?

Digital: Relaunch Conference is dedicated to putting the digital transformation of the business into the limelight. The seminars are organized to help small- and- medium-sized companies to learn how to successfully digitize their business with the help of the expert panel. They bring together some of the renowned leaders in the industry, and you get to hear about their first-hand experience directly from them. 

Cost of Entry: €446 – €505

6. BioAsia 2020

When: February 17 – 18

Where: Novotel & HICC Complex, Kondapur, Hyderabad, India


Why Should You Attend?

BioAsia is leading the world towards more innovative healthcare centers, new technologies, and data analytics. It aims to bridge boundaries between therapeutics, medical technologies, consumer devices, and information technology (IT). The event will gather around 70+ high speakers, 800+ corporates, 1800+ participants. Meet and expand your network and learn all about the rapidly evolving superfluid market and how the big business models are personalizing products and services. 

Cost of Entry: N/A

7. TechChill

When: Feb 20 – 21

Where: Riga, Latvia

TechChill 2020

Why Should You Attend?

TechChill brings together the best of the Baltic startup community, attended by more than 2000 tech enthusiasts. It is organized by a non-profit foundation of the same name, empowering the Baltic startup ecosystem throughout the year. TechChill is your entry to Latvia’s startup ecosystem, which provides startup-friendly regulation and an unparalleled mix of reasonable startup costs.

TechChill 2020 will host 90+ speakers along with 15+ side events and a few afterparties. Apart from that, you will find 400+ startups and 200+ investors participating in the fest. Some of the key speakers are —

  • Patrick Lee, co-founder of Rotten Tomatoes
  • Barbara Belvis, founder of Interstellar Lab
  • Juhani Mykkänen, co-founder at Wolt 
  • Ben Larson, CEO of Vertosa

Cost of Entry: €79,00 – €199,00

8. B2B Marketing Exchange

When: February 24 – 26

Where: Scottsdale, Arizona, USA

B2B marketing

Why Should You Attend?

As the name suggests, the B2B Marketing Exchange is all about bringing to the forefront all the cutting edge tactics and technologies in the B2B space. It aims to empower the community by imparting everything new and trendy in the B2B marketing business. The notable speakers are going to impart knowledge on demand generation, sales enablement, channel marketing, and more. With over 100+ sessions and leading executives in B2B business, you can’t afford to miss this event. 

Cost of Entry: $1,095 – $1995

9. MWC Barcelona 2020

When: Feb 24 – 27

Where: Barcelona, Spain

MWC Barcelona 2020

Why Should You Attend? 

Another conference taking place in Barcelona, MWC is the largest mobile event in the world. This must-attend event has been drawing more than 109,000 attendees from all around the globe, and this year’s edition is going to be no different.

The 2020 edition will gather 3,640 international media and industry analysts and will hold more than 1 million business meetings. It aims to bring together the latest innovations and leading-edge technology alongside today’s most influential visionaries. This year’s keynote speakers include Marc Fontaine, Poppy Gustafsson OBE, Rosa Whitaker, Rajeev Suri, and much more.

Cost of Entry: €799 – €4999

10. EmTech Asia

When: February 25 – 26

Where: Marina Bay Sands Expo and Convention Centre, Singapore

Emerging Technology Conference Convention EmTech Asia

Why Should You Attend?

EmTech Asia is the place that offers the highest potential to every entrepreneur, innovator, and company to grow their business. You will have access to the most successful and innovative leaders in the world. Throughout these two days of networking and learning, you will come across 30 speakers, 20 innovators under 35, and 800 participants who are leaders in their field.

The event will give you a sneak peek into the future and help you understand the technologies that will drive the new global economy.

Some of the noteworthy speakers likely to attend the conference are —

i. Peter Norvig

Director of Research


ii. Erin Bradner

Director, Robotics Lab


iii. Anna Bethke

Head of AI for Social Good


iv. Mary L. Gray

Principal Researcher

Microsoft Research

Cost of Entry: S$1,795 – S$2,795

11. SaaS Tiger

When: February 25 – 26

Where:  Lago event complex in Israel

SaaS Tiger - The Conference for Growth Sales Marketing

Why Should You Attend?

It’s an excellent opportunity for you to meet and connect with some of the best in the industry. The event, which is spread over two days, brings together SaaS sales, marketing & product teams, founders & investors, vendors, and thought leaders.

The conference will include 45+ sessions that will teach you about tactics on how to grow your company, discuss the latest technologies and software that will drive revenue, and more. Besides, you will have the platform to pitch your startup at the SaaS Tiger Startup Competition and attract investors. Well, it is the first conference of its kind in Israel.

Cost of Entry: $95 | $155 After 30/11


12. Social Media Marketing World

When: March 1 – 3

Where: San Diego, California, USA

social media marketing

Why Should You Attend?

Social Media Marketing World is a place where you will find hundreds of social media experts on a single platform. These experts gather together to share their expertise on the trending social media strategies and techniques, to discuss ROI, and much more. You will get a lifetime opportunity to personally connect with the top social experts in the world and expand your networking. A few of the leaders who will be joining are Mari Smith — a leading Facebook expert, Tim Schmoyer — a leading YouTube expert, and many more. 

Cost of Entry: $697 – $1697

13. Cisco Live (Melbourne)

When: March 3 – 6

Where: Melbourne, Australia


Why Should You Attend?

Cisco Live at Melbourne is too aimed at delivering strategies that might help the IT sector grow. The business landscape is continually changing, and the conference is your chance to discover innovations and how it is going to have an impact. The whole event will cover 300+ sessions on digital transformation to help you connect with the experts and keynote speakers.

Cost of Entry: $500 – $2000

14. DX3 Canada

When: March 10 – 11

Where: Toronto, Canada

dx3 canada

Why Should You Attend?

If you are in Canda, you shouldn’t miss this event. DX3 is one of the largest events in Canada that talks about three things in the business space: tech, marketing, and retail. Top leaders in the industry will be joining you to help you discover and share some new innovations in the business space. It’s a great chance to showcase your own innovations amongst 1000+ crowds. 

Cost of Entry: $695 – $945

15. Internet World Expo

When: March 10 – 11

Where: Munich, Germany


Why Should You Attend?

The main agenda of the Internet World Expo is to spread cutting-edge knowledge and skills about how you can digitalize your business. The event focuses on how digitalizing is transforming the way we do business and how every business needs to adapt to it. It will teach you how you can secure the future of your business.

The sessions are conducted by the experts of digital trades. The year 2020 will be the 24th edition of the renowned INTERNET WORLD EXPO. If you are an ecommerce business, stationery trade, or omnichannel business, it’s a must-attend for you.

The highlights of the event are that it will gather 250+ speakers, 15000+ attendees, 450+ exhibitors, and hold more than 200 sessions.

Cost of Entry: €39

16. SXSW

When: March 13 – 22

Where: Austin, Texas, USA


Why Should You Attend?

SXSW is one of the best SaaS events that cover a wide range of topics, including startups, blockchain, marketing tactics, sports, art, and more. SXSW splits the day into various events, networking opportunities, and presentations from top experts. Industry leaders, musicians, writers, and politicians from across the globe attend the conference. The best thing is that if you want a break session, you can always attend live music or catch a film and refresh your mind. 

Cost of Entry: $1270

17. Business of Software Conference

When: March 23 – 24

Where: Cambridge, UK

business of software

Why Should You Attend?

BoS Europe brings together the smartest of software leaders, entrepreneurs, and decision-makers. It holds various sessions and workshops that teach how you can scale up your software business. You will hear leaders talk about marketing, leadership, mental health, and everything in between — a great platform to meet like-minded people and have fun too.

You will find CEOs, founders, CMOs, COOs, product managers, development managers in the event. BoS is for you if you want to learn to grow your business.

Cost of Entry:  £761

18. Adobe Summit

When: March 29 – April 2

Where: Las Vegas, Nevada, USA

abdobe submitt

Why Should You Attend?

For any kind of business, customer experience is highly important. Adobe Summit talks about how to create a great customer experience. You will get to connect with the top B2B marketers and a chance to showcase your own product. If you are a content marketer, growth hacker, or B2B marketer, this event is just designed for you. You can learn about personalization and how to build a great customer journey. 

The event will conduct more than 400 sessions and labs across 11 content tracks.

Cost of Entry: $1695 – $2095

19. RISE

When: March 2021

Where: Hong Kong, China


Why Should You Attend?

RISE is one of the most significant tech conferences in Asia, which gathers around leaders from some of the world’s biggest companies and most exciting startups across the globe. It will be attended by 500+ speakers, 700+ journalists, and more to talk about the uprising technology and AI trends. It’s a great platform to expand your networking in Asia. 

Though the event has been postponed until 2021 due to some circumstances, the pre-registration has already begun. 

Cost of Entry: $340


20. Seedstars Summit

When: April 3

Where: Swiss Tech Convention Center, Lausanne in Switzerland


Why Should You Attend?

Seedstars Summit is the best platform to discover the most promising startups, entrepreneurs, and leaders. You will learn about the tech trends in the regions spreading over Africa, Latin America, Asia, Middle East, North Africa, and Central and Eastern Europe.

Find access to the world-class network of global changemakers and leverage all the opportunities that you can get. The main aim of the Seedstars Summit is to focus the global investors’ attention from developed regions to emerging markets.

Cost of Entry: To be announced

21. Digital Summit Seattle

When: April 14 -16

Where: Seattle, Washington, USA


Why Should You Attend?

Spread over three days, Digital Summit to be held at Seattle is going to organize some super engaging sessions for its participants. It will bring together top leading innovators, startup leaders, and digital experts to share their knowledge and expertise with us. It will hold 50+ actionable sessions, which will be attended by 1300+ people from all across the world. Their key speakers’ list includes:

  • Will Cady, Reddit
  • Upasana Gautam, CNN
  • Ty Health, LinkedIn, etc.

Cost of Entry: $275 – $675

22. SaaS Connect

When: April 15 – 16

Where: San Francisco, California, USA

SaaS connect

Why Should You Attend?

SaaS Connect is a platform where you will get a chance to connect with 400 SaaS partnership leaders under one roof. If you are a company that has a slight connection with cloud software, this conference is a must-attend. The event aims to connect SaaS companies, API services, distributors, resellers, and more. It’s a great opportunity to network with people in the same industry. You will also get to learn a lot about what’s happening in the SaaS business — the latest innovations, customer experience, pricing, and much more. 

Cost of Entry: $499 – $649

23. React Summit

When: April 17

Where: Kromhouthal, Amsterdam

real summit

Why Should You Attend?

React Summit is one of the biggest react conferences in the whole worldwide. Now, if you are an engineer, you can’t afford to miss this event. This event spread over an entire day manage to gather a large community of Front-end and Full-stack engineers from across the globe in the tech heart of Europe.

One thousand five hundred developers and 25+ speakers will attend it. It will hold 12 workshops that will share an infinite amount of valuable insights and knowledge on all things React. And throughout the week, you can attend mini-conferences and pre-party meetups.

Cost of Entry: €450 – €850

24. Running Remote Conference

When: April 20 – 21

Where: Austin, Texas

Running remote

Why Should You Attend?

Running Remote Conference is a one-of-its-kind event that is all about remote workers. In need of the hour, this event will talk about the next-level strategies and actionable tactics that will help you build and scale your remote team. It is the world’s largest remote work conference that will have 500 attendees from over 42 countries and 30 speakers conducting 18 sessions over a period of two days. It has some notable speakers lined up.

Cost of Entry: $799 – $999

25. Strata Data Conference

When: April 20 – 23

Where: ExCeL in London, UK

strata data

Why Should You Attend? 

If you want to leverage the opportunity that big data presents, you want to be there. This 4-day conference talks about everything you need to know involving data and AI. It’s a great platform to exchange ideas and best practices related to AI. Sessions will be conducted by leading data scientists, executives, engineers, developers, analysts, and researchers. You will learn new machine learning initiatives that scale, gain skills to implement machine learning, and more.

Cost of Entry: To be announced

26. Content Marketing Conference

When: April 21 – 23

Where: Boston, Massachusetts, USA

content marketing conference

Why Should You Attend?

This year Content Marketing Conference will see its 26th annual edition in Boston. The event discusses the three main factors that influence content marketing. If you are into content marketing, this platform is for you. With over 70 speakers from across different countries, this event will see some thought leaders and experts from the digital industry. There will be 50 sessions and ten workshops spread over three days. Grab this opportunity to learn from the best in content marketing. 

Cost of Entry: $849 – $1399


When: April 22 – 23

Where: Dublin, Ireland

vision x

Why Should You Attend?

Dublin Tech Summit is a two-day global tech conference, which is considered as one of Ireland’s largest tech events. It brings together brilliant minds behind some of the best companies, projects, and communities into the future of tech. The event gathers 10,000 attendees from over 70 countries, 200 fascinating speakers, and 300 global media representatives.

The conference discusses everything from emerging technologies to diversity and scaling of startups. The community consists of co-founders, developers, c-level decision-makers, and top influential leaders from Amazon, Google, and NASA.

Cost of Entry: €389


28. Think

When: May 4 – 7

Where: San Francisco, California, USA


Why Should You Attend?

Think is an event organized by IBM. The event is all about the uprising of Artificial Intelligence. This is your chance to learn and discover how to harness the true potential of your data and drive innovation. You will hear from top industry leaders and get an opportunity to connect with them. If you are a data analyst, CXOs, academicians, IT Practitioners, or from related fields, this is the event for you. 

Cost of Entry: $2495

29. Startup Ole

When: May 5 – 7

Where: Salamanca, Spain


Why Should You Attend?

Considered as one of the biggest tech-entrepreneurial events in Europe, Startup Ole has set a benchmark for other events. Thousands of attendees, accelerators, startups, investors, corporations, universities, and public institutions gather together to discuss the secure financing opportunities, how to develop synergies, and boost digital transformation. There will be workshops, roundtables, a networking app, and much more.

This year they will celebrate their sixth edition. 

Cost of Entry: Free

30. Hypergrowth

When: May 6

Where: London, United Kingdom


Why Should You Attend?

Hypergrowth is organized by Drift that aims to bring together innovative business leaders across various industries. They gather to share their insights on business growth, marketing strategies, selling tactics, and more. You will get ample opportunities to learn about business as well as personal growth. Join 5000 other like-minded people for this exciting conference, and expand your network. You will see some great leaders as their keynote speaker. 

Cost of Entry: £199 – £599

31. Rise of AI Conference

When: May 13 – 14

Where: Berlin, Germany

Rise of AI

Why Should You Attend?

Rise of AI conference is one of the premier AI events that have been around for six years now. It connects 1,000 AI experts, decision-makers, opinion-leaders, and game-changers to discuss Artificial Intelligence for politics, economy, and society. You will be accompanied by 80 speakers, 150 AI companies, and 1000 attendees. The agenda list for this year’s edition is already out. Grab the ticket before it is all sold out. 

Cost of Entry: €599 – €1199

32. South Summit

When: May 21

Where: Mexico City, Mexico

south summit

Why Should You Attend?

South Summit is one of the leading events that connect the most innovative entrepreneurs with worldwide investors and corporations. This is the platform where you also get to pitch your own product and, at the same time, learn from some of the top innovators in the industry. You will find some cutting edge content revolving around their experiences, tips, challenges, accomplishments, and lessons learned from implementing open innovation.

Cost of Entry: $39

33. Arctic 15

When: May 26 – 27

Where: Helsinki, Finland


Why Should You Attend?

Artic 15 brings something new and fresh for the people of Stockholm. Considered as one of the most productive matchmaking startup events in the Nordics and Baltics, it aims to facilitate growth for both companies and investors. It connects local companies with their international counterparts to foster expansion. The event creates a robust environment for quality networking. The program will offer one-on-one meetings in Deal Rooms, various seminars on tech, and workshops. 

Cost of Entry: €599

34. Latitude 59

When: May 28 – 29

Where: Tallinn, Estonia


Why Should You Attend?

Latitude59 is a flagship startup and tech event, which is an initiative of Estonia’s digital society. The event brings companies and investors from all over the world to connect with the Baltic, CEE, and Nordic tech ecosystems. This is the platform where you get to meet, connect, and share your own ideas with the world’s greatest tech leaders. Join the team of 200+ investors and 700+ startup people to learn and grow. 

Cost of Entry: €109

35. Cisco Live (Las Vegas)

When: May 31 – June 4

Where: Las Vegas, US


Why Should You Attend?

Cisco Live is a great opportunity for entrepreneurs, leaders, and innovators to have a first-hand experience of the changing business landscape. It allows you to immerse yourself in five days of countless sessions, hands-on training, and engage in a one-on-one meeting with the experts in the industry. The conference is a great platform to showcase your work as well as learn about upcoming Cisco’s products and technologies that will help your business grow.

Cost of Entry: $695 – $2295


36. SaaStr Europa

When: June 17 – 18

Where: Maison de la Mutualité in Paris, France

SaaStr Europa 2020 details

Why Should You Attend?

You will find 500 mentors along with 3000 attendees and 30 hours of rich content.

SaaStr is the world’s largest community of SaaS executives, founders, and entrepreneurs. This conference is meant to help scale businesses faster to $100m ARR. You can expect incredible networking opportunities and full-day sessions where you can learn from successful entrepreneurs. You also get to share the space with venture capitalists and fellow entrepreneurs in SaaS.

Cost of Entry: $360 – $411

37. TNW2020

When: June 18 – 19

Where: Amsterdam, Netherlands

Why Should You Attend?

TNW is one of the leading tech conferences in Europe that brings together some of the top-tier executives and investors into the festival for two days of sharing business knowledge and value. The year 2020 is the 15th edition, and since it started, it has managed to gather more than 20,000 attendees from all across the world. Not only that, the fest will be attended by 3500 companies.

Some of the notable speakers for conference 2020 are:

  • David Cancel

CEO & Founder, Drift

  • Mary Gray

Senior Principal Researcher, Microsoft Research

  • Djamel Agaoua

CEO, Viber

  • Melanie Perkins

CEO & Co-Founder, Canva

Cost of Entry: €189 – €799

38. 4YFN

When: June 30 – July 2

Where: Shanghai, China

Why Should You Attend?

4FYN is an event for entrepreneurs who are looking to scale their business. It is a platform where you will get the opportunity to massively expand your professional network by meeting important people from the industry. Different sessions will be conducted by experts that will teach you about scaling up your SaaS business to newer heights.

You can expect to see a lot of decision-makers, including 73+ speakers from leading companies, 110 investors, 1,100 media, and 75,000+ attendees.

Cost of Entry: N/A


39. Slush

When: November 19 – 20

Where: Helsinki, Finland

Slush 2020 Speakers

Why Should You Attend?

The event, which started with a gathering of only 300 curious minds, has now expanded to 25,000 attendees. Slush has only one aim — to create and help the next generation of groundbreaking entrepreneurs. You will find sessions on AR and VR, AI advancement, the start-up environment of Europe, and much more. The event is going to give you the best, hands-on advice by entrepreneurs, for entrepreneurs.

Slush will host a gathering of 3,500 startups and 2,000 investors. 

Cost of Entry: To be announced

40. NOAH 20

When: Multiple Dates

Where: Berlin, Zurich, and London

NOAH conference 2020

Why Should You Attend?

For ten years now, NOAH is trying to empower the European Digital Ecosystem. This is the place where you get an opportunity to network with senior executives in the industry and establish new business relationships. It has always garnered a large group of attendees that is usually filled with investors, media, entrepreneurs, young leaders, and more. Some of the key speakers of the events are Matt Johnson, Tarek Mueller, Oliver Pabst, and more.

Cost of Entry: To be announced

41. LTV Conf 2020

When: To be discussed

Where:  San Francisco, California

LTV Conf 2020 San Francisco - The Best SaaS Conference

Why Should You Attend?

LTV Conf 2020 is going to be one of the most significant and most expert-packed events in the world. Last year, they established their presence in London by inviting the brightest names in SaaS in London for the first time. The 2020 edition will be organized across the pond to San Francisco. It brings together SaaS entrepreneurs, private and public companies as well as active investors from all over the world into one space. The conference will talk about marketing scaling, entrepreneurship, and tech.

The speaker list is yet to be announced, but it guaranteed that it would include successful founders, serial entrepreneurs, and other industry leaders. It’s your chance to collaborate with them and take away ideas to drive the growth of your business.

Cost of Entry: $499 – $1899

Aniruddh is Blogger and Digital Marketing Specialist at SoftwareSuggest. Ready to grab a cup of coffee anytime if you want to talk about tech, cars, businesses or cricket.

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