6 Top Usability and Conversion Optimization Tools in 2019



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

In the age of the internet, most businesses rely on their websites to generate the bulk of their sales, or at least to generate leads that result in sales. That’s a big reason why spending on search engine optimization (SEO) by businesses in the United States is expected to rise to $80 billion by the year 2020.

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There are, however, a whole range of tools and software available that businesses can use to handle much of their usability and conversion optimization in-house, both of which play a key role in driving SEO results. Taking advantage of them is an excellent way for those businesses interested in supercharging the performance of their websites while reserving more of their marketing spend to use on other worthwhile business objectives. To help them choose the right tools for the job, here’s a look at six of the top usability and conversion optimization tools in 2019.

List of Best Usability and Conversion Optimization Tools

  • Website Usability

Any website optimization effort should begin with an examination of the overall usability of the site. That’s because any website that expects to perform well must be designed with ease of use and utility in mind, above all else. From layout to readability, everything must work together to achieve solid results. The tools to make that a reality are:

1. Golden Ratio Typography Calculator

Creating a website that conforms to the latest in user experience (UX) design is the foundation of success. Fortunately, one of the basic elements of such a design is expressed in a mathematical formula known as the Golden Ratio. In short, it is a measure of relative web element sizes that works best when viewed by humans. Since businesses tend to generate much of the content on their sites (like blogs, product descriptions, etc), it’s vital that the text they’re adding doesn’t disturb that ratio. That’s precisely what the golden ratio typography calculator does.

2. Readable

A key factor in the usability of a website is how clearly the site’s content communicates its intended message. Readable is a tool that gives content creators insight into how easy it is for visitors to parse text and understand what the writer was trying to say. It measures text readability and produces a score, alongside suggestions for improving the text. This is a tool that’s a must for any website that’s text heavy.

3. Five Second Test

For any website to be effective, the conventional wisdom holds that it has roughly ten seconds to grab the attention of a visitor. To make sure any landing pages or other parts of a website perform as expected, this tool allows for customized focus group testing to gauge viewer responses after five seconds of exposure to a page. If a business site gets its message through within five seconds in these tests, it should perform just as well in the real world.

Conversion Rate Optimization

Getting visitors to come to a business website and communicating a message to them is one thing, but it’s meaningless if those visitors don’t turn into customers. Today, the gold standard for driving conversions is through adaptive action paths, but there are still some tools that can help businesses improve conversions themselves. They include:

4. Google Optimize

By now, anyone that works on a website should be familiar with Google’s analytics platform, but a surprising number don’t know about Google Optimize, a related service that allows for complex A/B testing and page personalization. The tool can help businesses fine-tune their landing pages through multivariate testing and other experimentation. It also integrates with the aforementioned Google Analytics, putting even more power into the hands of its users.

5. Call to Action Generator

Sometimes, the difference between success and failure in conversions comes down to the smallest details. One of those details is the design of the action buttons on a webpage. This visual design tool allows businesses to create multiple versions of the call to action buttons to be used in A/B testing, where their placement and appearance can be further optimized.

6. Headline Analyzer

Another page detail that can make or break website conversions is how effective the headlines on those pages are. This tool helps businesses choose headlines that will perform by scoring them for the likelihood that they will prompt the desired response. It also provides length and sentiment analysis, as well as simulations of how the tested headline would look on a SERP page or in an email subject line. It can’t replace detailed keyword research in the content creation process, but it still provides a wealth of useful insights.

Driving Positive Results

There is obviously a lot that goes into creating high-performing business websites, but that doesn’t mean that businesses have to rely solely on SEO companies to do all of the work for them. Just making use of the tools mentioned here can help almost any business turn their average website into a real sales and profit machine. That’s not to say they represent a complete solution – if they did, the modern SEO industry would have quite a bit of explaining to do. Still, they provide a wide range of useful options that businesses can turn to without spending much of their precious marketing budgets, making their ROI tough to beat – and that’s something any business can get behind.

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