Upcoming Trends in Digital Transformation for the Year 2018


Kritika Pandey

Senior editor

Parul Saxena

Chief editor

Last updated: February 23, 2021

Digital transformation is sending ripples across all the industries, resulting in new trends in consumerism and how businesses contact a business.

According to Microsoft CEO Satya Nadella, “When we think about the application of technology – it’s not technology for technology’s sake, it’s about the impact that it can have. It’s what you do with the technology we create, moving our economy and our society forward.”

The change is so disruptive that a recent global SAP and Oxford Economics survey found that about 93% growth leaders say that technology is critically important to retaining competitive advantage and about 97% of companies are currently chasing a digital transformation of some kind.

what are the key trends that will impact digital transformation outcomes in 2018?

  • Remote Workforce

The baby boomer workforce is retiring, ushering in a new crop of ‘fluid’, sophisticated and fiercely independent workforce – the millennials. Because of the fierce battle for the talented workforce, most businesses are forced to dance to the tunes the millennials. The traditional suburban office parks are no longer impressive.

According to Robert Bach, director of research at Newmark Grubb Knight, a real estate advisory firm, “Companies have become more global, and they need to hire more people to have advantages all over the world.”

The proliferation of bandwidth and advancement in mobile technology makes it easy for employees to perform their jobs remotely. Besides, technologies like Enterprise Mobility, Cloud Telephony, Conferencing Tools, Live Chat, etc. make it easy for teams to communicate irrespective of geographical location. While these systems might create some challenges especially with regard to employee engagement, businesses can easily tackle that by deploying a game-y environment that motivates employees to work harder. But the bottom line is companies that leverage remote workforce will have an edge over the competition.

Remote Workforce

  • Moving to the cloud and hybrid IT systems

The cloud platform is not just for delivering on-demand SaaS applications. Cloud computing platforms are quickly becoming the cornerstone for every aspect of the business. The cloud offers a fully functioning IT infrastructure that responds to change, and enable possibilities businesses and individuals can exploit to build systems, deliver and scale fast.

According to findings from 2016 RightScale State of the Cloud Survey,“17% of enterprises now have more than 1,000 VMS in public cloud, up from 13% in 2015.”

Besides, private cloud showed even stronger growth with 31% of enterprises running more than 1,000 VMs, up from 22% in 2015.”

It looks like the sky’s the limit. In fact, at SoftwareSuggest out of ~8000 monthly inquiries, 64% are inclined towards cloud-based solutions.

So what makes cloud computing even more impressive? Cloud computing can be easily deployed across the small or large organization at fraction of the cost that goes with on-premise software. As a result, most businesses executives are increasingly involved in buying cloud-based IT solutions that cater to the IT needs of an enterprise.

cloud and hybrid IT systems


  • Artificial Intelligence

Machines are increasingly becoming smarter. Today, AI-powered machines can handle more complex tasks that initially were a preserve of the humans. For example, USC Institute for Creative Technologies created “Ellie” a virtual therapist that outperforms human therapists extracting sensitive personal information from patients and diagnosing various psychiatric conditions. That makes AI one of the most disruptive technologies today.

The advancement of AI is pushing businesses to the edge. Stressing on the impact of advancing AI, Satya says the technology is forcing Microsoft to aggressively shift their mantra from “Cloud First, Mobile First” to adopting intelligent edge and intelligent cloud position.

Gartner also believes that AI-driven “digital assistants will recognize customers by face and voice across channels as soon as 2018.” We expect AI to power new, server-less computing power, drive predictive insights across devices or steer multi-sensory interactions.

Powering the engines behind Virtual Reality (VR) and Augmented Reality (AR) technologies, AI is poised to treat your business to a Pokémon GO experience. Nowadays, these technologies are no longer limited to gaming – they are will improve analytics and it easy for customers to qualify leads. In fact, 30% of consumer-facing companies are experimenting with VR and AR to spur their marketing efforts.

Artificial Intelligence


  • Internet of Things (IoT)

Businesses are waking up to the array of opportunities presented by this technology to their business. According to Constellation 2017 Digital Transformation Survey, nearly 50% of the respondents confirmed that their organization had established an IoT strategy, while 28% others have pilot IoT projects underway.

The number of IoT devices is poised to grow, fostering a giant network of connected devices. Gartner predicts that there will be over 26 billion connect IoT devices by 2020. While this kind of connectedness ushering new ways to enhanced engagement the volume of data generated also poses security concerns. As a result, it will prompt business to adopt security-oriented solutions like the DevSecOps.

Internet of Things (IoT)Source:Milestonesys

  • ‘DevSecOps’ to mitigate CyberSecurity

To achieve any customer value, digital transformation initiatives requires cultural shift across your business to align your employees’ efforts with customer priorities. However, cyber insecurity presents the darkest underbelly to this customer-value focused initiative. A good example is the Uber security breach where hackers gained access to large volumes of confidential information, forcing the company pays $100,000 in ransom fee to have them delete the data.

Unlike the DevOps that focuses on adopting cultural shifts that bring together various departments to achieve optimal software solutions, its cousin, DevSecOps is more focused on the security aspect of the systems. That means for business to deliver value, they need a development team that addresses the security challenges posed by a vast amount of data generated by IoT, analytics, social media and the growing trust in cloud infrastructure. That means DevSecOps will become the standard approach to delivering quality and secure software/solutions in 2018 and beyond.


Source: Booz Allen Hamilton

Today, digital transformation is changing the way businesses contact a business.

The ever-evolving digital technologies are fast changing the scene of business by providing new platforms that will fuel the modern business vehicle. I strongly believe that gaps in computing technologies – cloud computing, artificial intelligence, etc. – will spur the next wave of transformative and dramatic impacts in the next decade.

The mega-trends will enable a business to connect their ecosystems to platforms that will drive change in new and dynamic ways. In order to remain relevant and competitive, most businesses are struggling to identify solutions that align digital technology to their corporate strategy. That way, business will grow, reduce risk and a hell of other inefficiencies.

Over to you

Are you pursuing any form of digital transformation that will help you align tech with your business strategy, cut operational costs and increase customer engagement?

Working as Software Analyst I prioritize my work and like to plan and organize accordingly. I also have good analytical skills and a proficiency with digital marketing tools. I am always looking for the opportunities to grow up both professionally and humanely.

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