The Ultimate Guide to Use WhatsApp Business

Urmi Shah

Urmi Shah

Senior editor

Parul Saxena

Chief editor

Last updated: September 2, 2021


What’s up???

Yeah, you guessed it right, that’s what the name of the app WhatsApp is based on. Founded in 2009 as a simple message exchange platform, this app has come a long way.

The numbers speak for themselves – 2 billion people worldwide use WhatsApp at least once per month.

Are you ready to leverage this platform for business?

Available in more than 180 countries and 60+ languages, this application presents a steller opportunity for businesses.

However small a business may be, the business platform of WhatsApp marketing tools will market their products and services, generate leads, and more free of cost.

In 2018, a version of WhatsApp for business was launched. Today, we are going to cover A to Z’s of WhatsApp Business.

Benefits of using Whatsapp Business

  • Encourage two-way communication
  • Improve Customer Care
  • Build Brand Trust with brand-verified conversations
  • Expand your reach
  • Initiate More Conversations

Looking for WhatsApp Marketing Software? Check out SoftwareSuggest’s list of the best WhatsApp Marketing Software.

How to get started with WhatsApp Business?

Download and Launch: The WhatsApp Business application is free to download on the Google Play Store and Apple App Store. Tap the icon on your home screen to download it.

Review Terms and Conditions: Go through business terms and tap on the ‘Agree’ button if it suits your business.

Register: The WhatsApp application requires you to have a physical number. You have to further register on the application with it.

Access to contact and photos: You have to decide if you want the application to access your contacts and photos. You can use the application without providing access, but it is suggested that you enable it. Providing access makes it easier for you to get in touch with the people already on your contact list and share your media.

Create an account: Fill in the primary business details, such as business name, category and upload a profile picture.

Build your profile: once you are done with the basics, fill up the rest of the details, and add more information to give the customers a fair idea about your business. For example, you can add your business address, description, working hours, and more.

Get set go: You are all set up now. So go ahead and start a conversation with your customers.

WhatsApp Business also has some tools that help your market your business.

1. WhatsApp business tools

To explore the inbuilt tools of WhatsApp business guide, you can navigate to the three dots on the top right in the chat screen in your android phone, or setting on iPhone and then tap on business tools.

Catalog: Highlight everything your customers need to know. Add pricing, product images, a brief description, product links, and more to make it easier for your customers to know about your offerings.

The catalog tool simplifies communication for businesses. It is mentioned in your business profile. You can upload up to 500 images and add relevant information. In addition, WhatsApp enables it to share with the people you are already connected with. You can also share the link to the catalog on various social media platforms.

Short link: Whatsapp Business lets you create a small link that can be sent through any platform. You can encourage your customers to get in touch with your business with this link.

2. How does it work?

This short link by WhatsApp Business works on any device that has WhatsApp installed. Once the receiver clicks on the link, they are redirected to your chat in the application.

You can put this link in your Instagram bio, share it on social media and make it easier for your customers to spark up a conversation.

Messaging tools: Customers today what businesses to be available 24*7. Messaging tools by WhatsApp Business let your take some time off and connect with your customers at the same time.

You set up fixed messages for frequent queries and automate the monotonous tasks.

Labels: Keeping track of thousands of messages can be challenging. The labels feature by WhatsApp help you manage it better.

With this feature, you can easily organize and find your chats with different colors and labels. You can either mark the entire chats and specific messages.

Well, these are the essential tools that whats app already provides. Do you want to make more out of the WhatsApp Business application? We have got you covered.

3. Four power-packed WhatsApp Business tools to use

Sparkcentral: Sparkcentral makes managing a high volume of messages a piece of cake.

It gets difficult to keep track of every conversation when your customers are spread across multiple social media platforms. Sparkcentral is an excellent solution to this challenge. It offers AI-empowered solutions to automate customer service systems across all platforms – all in one dashboard!

Cleanup for Business WhatsApp: The increase in lead generation for clustered storage. Cleanup for Business WhatApp helps you manage your media efficiently.

Organize your files, delete the unwanted ones with a neat UI. This application also enables you to organize media by sent-received-private, sort by size, old-new media, and alphabets – even when you are offline.

Download this tool if you want to save time from manually deleting thousands of photos. Select, review and, delete multiple photos at once!

Outside Voice: This is another great tool to practice two-way communication. Outside Voice is a platform specifically created to collect feedback from your customers.

With its easy-to-use interface, you can create a feedback system, collect surveys and questionnaires via WhatsApp. This method is completely different from classic online questionnaires such as survey monkey.

Outside Voice drastically reduces your response time and enables users to share photos, videos, or even voice messages.

WhatsAuto: Enable chatbot conversations to take it a step further. This application lets your build better auto-replies.

Create a chatbot, schedule auto-replies, and quickly them on-off whenever required.

The best part of this application is that you do not require any technical knowledge or coding experience to create your chatbot. So try this app today to enhance your customer experience.

Here you have it! A step-by-step guide; right from starting to use WhatsApp for business to take it to the next level.

The key is to keep your eyes out and discover tools that can make a huge impact on your business. Here’s an easier way to keep a track of them.

Take one step at a time, learn and optimize your business processes with the right tools.

Got questions? Do let us know in the comments below, we’ll do our best to help you out. 🙂

Urmi Shah
Urmi specializes in writing long-form actionable insights for the SaaS domain. She has been creating content that translates the brand stories and their expertise for 3+ years. Her content empowers businesses to build and engage with communities and develop better visibility. When not scribbling, she explores the new tools and technologies in the industry.

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