Why Should You Choose a Career in Digital Marketing Industry?



Senior editor

Parul Saxena

Chief editor

Last updated: May 21, 2021

If you are someone who is a Social Media enthusiastic, but not technically, you love to find social media hacks. Also, you are seeking a job, then close your eyes and choose career in Digital marketing — confused that without a Management Degree, how can you start career in Digital marketing?

Well, just learning marketing tactics and getting sales projections are not the only things that form a part of the ever-evolving arena that creates the Digital landscape.


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You should be updated with the current trends going viral on the internet. If you are keen on these trends and field, then you don’t need to go for conventional classes to learn about it and yet have a bright career in Digital Marketing.

What is Digital Marketing?

Digital Marketing is a method. By using this method, companies use Digital Mediums like social media, emails, newsletters, websites, and such other internet channels to showcase their business and reach out to customers.

Businesses are now choosing it over the traditional ways of marketing due to a lot of reasons that will be discussed ahead herein. 

What services are involved in Digital Marketing? 

It’s not just about SEO and landing pages. There is something in store for everyone who can think creatively and act with agility to keep pace with the latest trends that keep changing.

There are conception that Digital marketing means working on social media to showcase brands and engage with customers there. But there are so many other services included in Digital Marketing than just Social Media Marketing. Social Media Marketing is a subset of Digital Marketing. Below is a list of what comprises of Digital Marketing;

  • Email Marketing
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC) Advertising
  • Social Media Marketing
  • Mobile Applications
  • Copywriting 
  • Video Content Marketing
  • Digital Advertising
  • Web Analytics 
  • Growth Hack
  • Content Marketing

The skills  set required vary from one company to another. There might be organizations that work only on Digital Ads, whereas on the other end, there might be companies providing email marketing services coupled with social media marketing.

You can choose from your area of interest and go for it. No formal education is required to start career in Digital marketing, although you can hone your skill set with various certifications and tutorials available online. Also, you should aware with digital Marketing interview questions before appearing in an interview.

The success of Digital Marketing over Conventional Marketing

There are a lot of reasons for preferring career in Digital marketing , Low Cost being one of the major ones. A digital advertisement can reach to thousands of people at costs lower than that spent on a Hoarding or Newspaper or TV ad.

Not only this, but the results of how effective the money is spent on ads can be known with the help of smart analytical matrices available for Digital Marketing.

Companies can channelize the money they want to spend on various mediums and then, with the help of analytics, can know which method is working best for them.

This is the reason to increase in demand for Digital Marketing skills and an increase in the job opportunities for the same.

Let’s take a look at the Digital Marketing figures that surround job requirements;

As per research by Burning Glass Technologies, out of 10 job posts, four are for Digital Marketing. Also, between the years 2011 and 2016, the requirement for the workforce in Digital Marketing has almost doubled.

The projected budget spent on Digital Marketing is around 35% out of all the other channels when it comes to designing Marketing Strategy for businesses. 

Primary job profiles for career in Digital Marketing

There is something for everyone in Digital Marketing, and if you are looking for shifting your focus to this field, below is a list of various disciplines that come under Digital Marketing and a workaround method for the same. 

  • Search Engine Optimization (SEO)

If you have the right set of analytical and strategic thinking skills, you can opt for SEO.

The essential requirements for this profile are the ability to understand how Search Engines work, how to bring maximum traffic on websites by getting it on the top page of search engines, having internal links to get the most out of the already existing website content and the likes.

You have to stay updated with the changing trends of Search Engines to teach the same for websites.

You must also be able to analyze the various matrices that help to understand the ways to optimize a website to get more organic visitors through sharing on social media, using the highly-searched keywords or backlinking.

  • Email Marketing

Through email marketing, companies reach directly to the inbox of the target audience that is segmented, keeping in mind various factors, including regions, age groups, areas of interest, etc.

Such emails can either be informed about products, special offers, or guides for customers with smart CTAs.

If you are planning to be an email marketer, you must know the basics about bounce rates, open and click-through rates, A/B Testing, segmentation as per various criteria keeping in mind the products offered, and target audience. 

  • Content Writing

If you are someone who is a language nazi, you’d be a perfect fit for this role. A Content Writer is someone who can write engaging pieces for blogs, websites, or product details.

One must have immaculate writing skills, and HTML/CSS skills are a plus. A copywriter is someone who can come up with write-ups for advertising, videos, emails, press notes, etc.

Both of these roles require someone who can think creatively and come up with the trends to relate to brands. 

  • Social Media Marketing

This  Marketing involves the use of Social Media platforms to project the brand and its services to the audience.

It forms representing the businesses on mediums like Facebook, Instagram, Twitter, G+ through videos, photos, or stories.

You have to learn how to get a live audience through engaging content prepared strategically and do paid promotions to enhance the reach. 

  • Search Engine Marketing

A PPC Analyst or a search engine marketer is the one who has a knack for analyzing which content works, when, and on what basis.

One has to monitor the PPC accounts, the keywords that work well for brands that are frequently searched on the internet and the changing trends for Search Engines to optimize how much brands pay to stay on the top page. 

Wrap Up: 

Desirable working conditions, newer challenges, creative choices, lucrative salaries, and a lot of future scopes make Digital Marketing the top choice for people to work and advance in their careers.

With the increase in the number of businesses shifting to the digital landscape to reach potential customers, there are lots of opportunities for freshers and people with experience in other fields who are looking for switching fields to have a bright career in Digital Marketing.

I hope this information helps make an informed decision to select your desired career. There are a lot of courses & online certifications to help you with an understanding of the role of your choice.

Chanchal Soni is a Growth Hacker and CRO Specialist at Appitsimple. She has experience in digital marketing, social media, content strategy, and marketing communications. Lover of huskies, the ocean & Boston sports.

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