Case Study: Zoho – Cloud Software Suite and SaaS Applications



Senior editor

Parul Saxena

Chief editor

Last updated: February 13, 2019

Zoho Corporation is a multinational business software development company. Zoho Corp’s offerings focus on web-based business tools and information technology solutions, including an office tools suite, internet of things management platform, and a suite of IT management software.

What SoftwareSuggest Did?

SoftwareSuggest analyzed their PPC activity meticulously by identifying each and every element in detail to determine what optimization technique can be applied to improve the overall performance.

The SoftwareSuggest team generated tracking links for its products Zoho BooksZoho CRM and placed it in the respective category page.

How does the PPC campaign work?

As soon as a personality type says for example best CRM, SoftwareSuggest will appear in the search results. Once he is in the category CRM, Zoho will be listed with a tracking link such as “Visit Website” or “Get Demo”. He will undoubtedly at least make a visit to the website and will learn about Zoho. This not only helps Zoho to increase its traffic but also generates leads to sell its products to a larger customer base.


The results were beyond their imagination. There was a huge increase in traffic because of the tracking link. Zoho Says, “A great platform for search marketing. Fantastic team with real experts working on our PPC campaigns.”

SoftwareSuggest empowers businesses to discover top business software and service partners. Our software experts list, review, compare and offer a free consultation to help businesses find the right software and service solutions as per their requirement. We have helped 500,000+ businesses get the right software and services globally. Get a free consultation today!

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